Book

In 2015, Raimond Kaljulaid took a break from his business career to travel to Granada, Spain, where he spent a month writing a book that condensed his extensive experience managing political campaigns.

The result is a highly regarded handbook for political candidates, offering practical advice on planning and executing successful campaigns. This book has become a valuable resource for many who have launched their political careers.

The best proof of the book's effectiveness lies in Raimond’s own success as a candidate. When he entered politics in 2016, he had no national name recognition or prior experience as a candidate. 

Yet, within 18 months, he ran in local elections and achieved the second-best result nationally. Just a year and a half later, he was elected to the Estonian Parliament, earning one of the top ten vote shares—surpassing many seasoned politicians with decades of experience.

The book is available on Amazon and other major bookstores. Get your copy here.